Jan 30, 2019
Catherine Orer is an award-winning Business & PR Strategist and founder of The Artist Entrepreneur, where she counsels professional visual artists and creative entrepreneurs who want to build sustainable businesses and careers.
If you are a creative who is NOT adequately compensated for your brilliance - we gotta chat, this episode is for you.
Highlights of our conversation:
0:57 - Getting to know Catherine
4:55 - Why did Catherine choose art?
7:01 - The reality check artists need
10:16 - The steps you can take to make your creative life your financial reality
14:06 - Determining your non-negotiables
15:46 - The importance of saying no (to your clients)
19:53 - No one was born with business expertise
22:57 - Keep up your creative work while maintaining your business
24:56 - What is the story you are selling?
29:21 - The foundation for a strong sales pitch
32:14 - Get uncomfortable
33:34 - Help! My partner doesn't see the value in my art.
37:05 - Take away #1
39:55 - What can creatives learn from successful artists?
41:39 - Catherine answers the jar of LOLZ
Visit her website - http://theartistentrepreneur.com
Follow her on Instagram - https://www.instagram.com/catherineorer/
Find her on Facebook - https://www.facebook.com/theartistentrepreneurcoach
Start learning today - http://theartistentrepreneur.com/resources-library
Interview: Catherine Orer
Theme music: Superstar by Gyom - https://www.premiumbeat.com/royalty-free-tracks/superstar
Podcast edited and mixed by Andrew Geary - https://twitter.com/spelledgeary