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An Excellent Example of Being Human | Leadership | Wealth | Impact with Tory Dube

Jan 30, 2019

Catherine Orer is an award-winning Business & PR Strategist and founder of The Artist Entrepreneur, where she counsels professional visual artists and creative entrepreneurs who want to build sustainable businesses and careers.

If you are a creative who is NOT adequately compensated for your brilliance - we gotta chat, this episode is for you.

Highlights of our conversation:

0:57 - Getting to know Catherine

4:55 - Why did Catherine choose art?

7:01 - The reality check artists need

10:16 - The steps you can take to make your creative life your financial reality

14:06 - Determining your non-negotiables

15:46 - The importance of saying no (to your clients)

19:53 - No one was born with business expertise

22:57 - Keep up your creative work while maintaining your business

24:56 - What is the story you are selling?

29:21 - The foundation for a strong sales pitch

32:14 - Get uncomfortable

33:34 - Help! My partner doesn't see the value in my art.

37:05 - Take away #1

39:55 - What can creatives learn from successful artists?

41:39 - Catherine answers the jar of LOLZ


Find Catherine:

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Interview: Catherine Orer

Theme music: Superstar by Gyom -

Podcast edited and mixed by Andrew Geary -