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An Excellent Example of Being Human | Leadership | Wealth | Impact with Tory Dube

Feb 27, 2019

Today’s Excellent Human got her first taste of entrepreneurship when she was just a child and she witnessed her parents...dealing. Cassandra Shuck’s upbringing was rocky and confusing to say the least - but her commitment to finishing creative and intuitive solutions has led her to build and grow eight successful businesses. She’s helped hundreds of female entrepreneurs across the globe start and build their own in the process.

Cassandra Shuck is the Brand + Business Doula; a transformational branding and business coach empowering women to live the lives and build the dreams they are capable of. She is the founder of Tola Marketing, a creative, digital marketing agency for the contemporary entrepreneurial woman, the co-founder of Milkin’ Cookie, a lactation support cookie company for breastfeeding and pumping mamas, a real-life doula, and host of the Labor of Love Podcast. She has been featured in CEO Blog Nation, AdAge and Hearpreneur.

 This conversation is one I'll return to when I doubt the power of the human spirit - enjoy friends.


Highlights of our conversation:

1:36 - Getting to know Cassandra

4:43 - How does someone run 8 businesses? What's the secret?

7:29 - Skipping high school and going right to college - at 15

8:13 - Finding the vision for yourself in the worst circumstances

9:25 - Do you regret your life with drug-dealing parents?

11:40 - Navigating away from the approval of others to truly find happiness

14:25 - How did you make the leap to start your first company?

16:54 - You don't have to choose one thing or even use Instagram!

18:19 - Is it possible to eliminate all limiting beliefs?

22:29 - How to put a spin on a stinky story

25:33 - Is there space for connection amid this competitive industry?

27:59 - Cassandra admits something in public for the first time

29:32 - Cassandra answers the jar of LOLZ


Connect with Cassandra:

Visit her website -   

Check out Tola Marketing -

Use code MILKINMAMA2019 for 10% lactation cookies! -

Listen to her podcast -



Interview: Cassandra Shuck

Theme music: Superstar by Gyom -

Podcast edited and mixed by Andrew Geary -